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Tuesday, May 10, 2011

Lead Management Software

Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects into clients will be at your finger tips.

One of the first things necessary for good lead management is an efficient tool to organize records with. Whether a company is a one man shop, or a multinational organization, the efficiency of lead management can be essential to the health of the business.

A good lead management system allows business owners to organize and streamline the process of converting potential customers into clients. From the moment of contact, a sales representative should be able to add personal data and notes to client records. Follow up scheduling should be as easy as possible. Making a sale is often a matter of remembering the details and doing what you say you'll do when you say you'll do it.

After a good lead management tool has been selected, learn it and use it to follow up quickly. In the instant world of Internet, email and phones, a quick follow-up can make or break a sale. Having a good stock of marketing materials handy to close a deal is also very helpful. Ideally, your lead management software will allow for the sending of marketing material with a few key strokes.

Before you can use your lead management tool, a plan to generate leads is needed. Perhaps it's an online request form, an 800 number, a catalog, a magazine ad or maybe all of the above. With the right software, Internet leads are easy to track, allowing business owners to see what is working and what is not. Magazine and TV ads are also very effective, but can be harder to track.

When ever you contact a potential client, use your lead management tool to keep track of the details of your conversations. The more personal details you include, the easier it will be to connect with your potential client in the future. Making a personal connection to your client is often the key to making a sale.

Once you make initial contact with a potential client, you'll want to follow-up. Keep in front of your potential client. Even if the potential client doesn't need your product or service now, maybe he or she will down the road. If you can manage to get in front of your audience enough for them to remember your company when it comes time to make the purchase decision, they will be likely to choose your company.

Proper lead management without the right tool can be an overwhelming task. With a tool to organize and prioritize all of your lead management tasks, following up with potential customers can be a real pleasure. All their information will be right in front of you, and you will be able to provide them any information they need instantaneously.

Monday, May 9, 2011

How to get publishers to notice you.

If your articles are not getting published very often, or you just want to increase the chances of them being published, then you will benefit from the tips in this article.
1. Article Length
You should always keep your article 500 to 800 words long. If you cannot fit what you want to say into that amount of space, then break your article up into more than one part.
2. Resource Box Length
When writing your resource box, keep it 5 to 6 lines long. In a resource box, you are simply trying to get people to request more information, not sell them something. If you want a longer ad, buy one!
3. Line Length
The lines in both your article and your resource box should be formatted to 60 to 65 characters per line. One of the consequences of not doing so is that, in some email programs, your article may appear with every line at a different length.
You can get your article formatted, as well as learning its character, line, and word count, at the following website for free. http://www.fwointl.com/FWOFormatter.html

4. Is Your Article Actually An Article?
Publishers want to provide their readers with actually useful information and you should want the same. If you write an article, that is just a sales letter or press release it will be rejected 99 percent of the time.
5. Inactive Links
Before you even think about publishing or submitting your article check that all links within it are active and working. Nothing is more irritating than to click on a link for a site you are interested in only to find out that it no longer exists.
6. Spelling, Punctuation, and Grammar
If you submit your article and it is full of errors, it will be thrown into the trash folder so fast that your head will spin. Submitting articles with these types of errors not only makes you look extremely unprofessional, but it shows disrespect for both the publisher and their readers.
7. SPAM Triggers
As a courtesy, you should run your article through a program that will check it for triggers that could possibly get it rejected by filters. This is not a necessary step but it will definitely impress publishers and increase the chances of your article being published.
You can check your article for free at http://www.lyris.com/contentchecker.
8. Publisher Guidelines
This should be understood without having to say it, but it is still important enough to mention. Always, always, always follow the publisher's guidelines when submitting an article to them. Not doing so will get your article rejected quicker than anything else.
Read this list, print it out, and keep it by you when you are writing an article. Read each tip and make sure that you are following it.
Making the above mistakes will insult the intelligence of the publishers and their readers, as well as wasting your time and theirs.

Did you find this article useful? For more useful tips, hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on sales letters, query letters, bylines, with solutions , do please browse for more

Thursday, May 5, 2011

How to Drive Up Sales in your Wholesale Handbags Website

Customers are getting smart. They know what they want, and with the sheer number of wholesale handbags websites on the Internet, they will walk away if they donít get it. After all, there will always be another wholesale handbags supplier who can give them a better deal. Or if not a cheaper handbag, something in a better color or a prettier design for the same price youíre offering. Theyíre very fickle when it comes to buying wholesale handbags. ìIf you canít sell me the wholesale handbags that Iím looking for,î theyíll say, ìIíll find someone who will.î

So the way to succeed at the wholesale handbags industry is to really offer the best variety and the most reasonable prices. Even if you lead the pack in search engine optimization, or have the fanciest graphics and the most colorful product photos, if your wholesale handbags website doesnít deliver value to the customers, you donít make more sales.

Thatís why itís important to develop your wholesale handbags businessí network of suppliers. How can you offer good prices for your wholesale handbags when youíre paying too much for your stocks? How can you entice your visitors to shop when your catalogue of wholesale handbags is meager and monotonous?

Thatís why your success in wholesale handbags depends on an extensive directory of wholesale handbags suppliers. Itís the most useful kind of database that youíll ever find on the internet, and perhaps the smartest move youíll ever make for your business. Having found one, you can find suppliers with the best rates, and then negotiate for even prices by telling them that you can always take your business elsewhere. And if youíre not happy with any of your wholesale handbags suppliers (maybe their service isnít reliable, or their quality is erratic, or they simply donít have the designs that your visitors want) then you have other options.

And if your wholesale handbags business blossoms, as we all hope it will, then you can expand it without worrying that you wonít be able to keep up with the demand for wholesale handbags. You can go to other wholesale handbags suppliers to get a different kind of style or material, or include more whole handbags suppliers of designer labels. You have more power over your business, you deliver better value to your customers, and ultimately, you have higher profits.


So what are you waiting for? This kind of service may be exactly what you need to stand out in a sea of wholesale handbags suppliers. So the next time a customer visits your wholesale handbags website, and looks at your large inventory and sees the low prices you can afford to give (because you get it lower prices too) she isnít going to walk away. Except, maybe, to get her credit card - make that credit cards - and buy all the handbags she can.

Tuesday, May 3, 2011

Four easy steps for creating more customers

If you are frustrated about generating small amounts of new business the chances are you should devote more time to obtaining references from existing satisfied customers.

Generating referrals can start at the very first meeting with a new client. Inform the new client about yourself and your business and tell them that you acquire many of your new customers through referrals and client recommendations. If you change the subject then try to remind the new customer of this again later in the conversation, the customer will not be surprised when you refer back.

Sales people, who donít ask, donít get and are often ignored. Clients will never give referrals of their own back. So try to get into the habit of always asking for referrals, what harm can it do. The right time to ask for a referral is when you feel the customer is completely satisfied with your services. If your order fell through for whatever reason but you felt you helped the customer with advise or guidance, contact them and ask for the referral still, if it was on their part the order did not materialise then the customer will more than likely fell some guilt and be happy to offer a referral.

Another way of generating great referrals within the same client group can be to ask if they have any friends or relatives or close working relationships with other companies. Everyone usually has good friends in other workplaces. Try to ask for at least three contacts form one client, this number has been proven to be a realistic but not an excessive amount of information to ask any one for. Be wary of exceeding this amount as you do not want to upset or irritate the one customer you already have.

If you feel that the direct approach is not working for you, try asking the customer if they will be prepared to do this for you. Once again if you have helped the client out for free, they will more than likely accept this request as a favour. Once again be wary of excessive use of calling in favours as this can work against you in the long run.

Using a referral form is a trick to use when asking for references where customers can write down client names. By simply handing over this form, your sending a two non verbal messages over, please complete this form and this is normal practice. Always get the full details you require such as a full name, contact number and email address. How annoying do you get when you receive a mail shot with your name spelt incorrectly.

When you make contact with perspective clients from your list, try to mention who gave you their name and number and always try to compliment the client on their products or services. If you become complimentary about the person you are talking to then this information can be documented and used as a good opener of you ever meet that person.

Please feel free to use my article in what ever format you feel most appropriate. Check out my other articles for free health, environmental and business related information and advice.